After virtually 5 decades of assisting folk in keeping their things cold, the omnipresent Coleman ice chest lately celebrated grand 50 years of service. Sheldon Coleman was the main person under whose direction this company was set up and developed from a tiny organization into one of the number 1 recreation corporations in the world. During his starting stages, Sheldon Coleman was one of the ardent and keen outside salesperson and even idealist business leaders who used to serve as a General Chief and a President of this company since’53.